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Supporting dads in Edinburgh

Charity Dads Rock made use of census information to help them reach more dads from different backgrounds in Edinburgh.

What the census said

Service Manager Thomas Lynch said: "Census data helped us to get a clearer picture of who made up our community.

"We were particularly interested in what languages were spoken and the different ethnic backgrounds of people who live here."

"Breaking the language barrier has resulted in our diversity being higher and we couldn't have done this without the use of census information."

Thomas Lynch, Dads Rock

Making use of the data

Using this information, Dads Rock was able to identify groups of dads who may not have been aware of the charity, or who felt they could not access its services, due to the language barrier.

Thomas explained: “We have translated and displayed posters in other common languages used in Edinburgh, such as Spanish, Polish and Chinese”

Feeling the benefits

Thomas added: "Breaking the language barrier has resulted in our diversity being higher and we could not have done this without the use of census information.

"It has also helped towards the evidence we often need to secure funding."

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