Online Collection Instrument – User Research activities

The Scotland’s Census 2021 programme is undertaking user research work to support and inform the development of the online collection instrument which the general public will access to complete their census questionnaires online in 2021.

The research is being taken forward on behalf of Scotland’s Census 2021 by Taylor McKenzie Research & Marketing (TMK). TMK are currently recruiting people from a range of communities and population groups to assist us with this research. It is possible you may receive a call from them asking you if you’d like to take part.

The role of the research is to understand the needs of different people, communities, households and establishments and to determine how the census process can be developed to work well for everyone. The aim is  for most people to complete the Census online in 2021.

There will be no personal ‘data’ collected as part of this research work. It is simply a conversation about the process that will be used in 2021 and how easy or difficult it may be for people to manage.

Our research suppliers, Taylor McKenzie Research & Marketing, are compliant with data protection legislation and are also a member of the Market Research Society, and as such are bound by their Code of Conduct.

If you receive a call from TMK please be assured their approach is genuine. Any help you can offer would be greatly appreciated.

If you need more information or if you would like to speak to someone about this work please contact scotlandscensus@nrscotland.gov.uk